In 2026, real experiences matter more than corporate messaging
Sources considered trustworthy when choosing a company
Student or alumni reviews
63%
Authentic employee voices (ttestimonials, videos…)
46%
Career fairs and events
42%
Rankings (Great Place to Work, HappyIndex…)
40%
Content on social media
27%
Corporate company content (videos, testimonials…)
27%
forming an opinion about a company? ↗
Which sources do you consider the most credible when
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