In summary
The renewal of employer branding
Early careers: engaged, ambitious and mobile graduates
Applications, recruitment and careers: AI is reshaping everything
Candidates use multiple job search channels , combining job platforms, direct applications and professional networks, reflecting strong autonomy in their job search.
Work remains a powerful driver of personal fulfillment (93%).
AIis now widely used to apply (85%) , guide career decisions and anticipate changes in professions.
Salary is the top expectation for a first job. Mobility is faster than ever: 16 months for a first job.
This widespread adoption forces recruiters to adapt their evaluation methods to distinguish real competencies from AI-assisted output.
The industry sector has become the primary entry point when choosing a company (48%), far ahead of reputation or recommendations.
Companies must therefore accelerate skill development and offer evolving career paths to retain young talent.
Recruitment must nevertheless remain deeply human . Even though candidates use AI extensively beforehand, the relationship with the recruiter remains decisive during interviews.
Authenticity has become the key factor: alumni reviews, real experiences and authentic employee testimonials are now more trustworthy than corporate messaging.
Supporting and anticipating new skills needs is crucial, as one third of students fear their profession may become obsolete in the near future.
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