The 7 key insights
Work is central for new generations
Permanent contracts are being challenged by candidates
Industry sector is the primary factor in company choice
93 %
43 %
48 %
For
believe work is a key pillar of their personal fulfillment.
of students are not looking for a permanent contract in 2026.
of students and graduates , the industry sector is the number one factor when choosing an employer — far ahead of company reputation ( 20% ).
2026: the era of augmented applications
Salary is the number one attractiveness factor
85 %
55 %
2026: the end of corporate content?
27 %
of students use AI to improve their job applications.
of students rank compensation as their top expectation for their first job.
Only
consider company videos and testimonials trustworthy when forming an opinion about an employer.
Increasingly early mobility 16 months the ideal average duration of a first job according to students.
Alumni and employee testimonials are significantly more trusted.
5
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