Our 4 tips for an effective employer branding video
1
3
Capture attention
Prioritize experience
The first three seconds are decisive.
Illustrate with concrete examples , real situations and everyday experiences.
Start with an employee speaking directly to the camera , without a corporate posture.
Avoid generic or institutional messaging .
Use a concrete hook based on real experience.
Whenever possible, let junior employees embody the message.
2
4
People at the core
Keep it simple
Avoid artificial staging:
Heavy production is unnecessary . A smartphone recording is sufficient.
• Minimize motion design and corporate-style settings.
Keep the video short: under 1 minute 30 seconds.
• Do not rely on a rigid script. Instead, provide a simple framework that the speaker can interpret freely.
Subtitles are essential: 80–90% of LinkedIn videos are watched without sound.
• Encourage people to speak naturally, as if they were talking to a close friend .
12
Powered by FlippingBook